Travisty AW13
The historic Leo Berry Boxing Club was chosen as the location for Travisty’s Autumn Winter campaign, as the perfect match to the bold sporty classics of the Winter range.
Using Melbourne Football Club icon Mark Jamar as the campaign hero, Big Door Studios delivered the campaign with a strong masculine aesthetic that conveyed the brand’s roots in sport and leisure.
For use across a number of digital channels, a campaign video was produced to showcase the range and convey the campaign story.
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