IYA Swimwear 2014 Campaign
Big Door Studios was approached by Australian swimwear label, Iya, to deliver the brand’s launch campaign ahead of its debut in the US and Australia.
With the brand’s personality reflective of coastal Australia, Big Door Studios sought a location, talent and creative team that would deliver on Iya’s brand identity:
“Born in sunny Australia, Iya is crystal clear waters, palm trees, sunkissed skin and sandy buns. The Iya girl lives life to its fullest, she falls in love easily, she jumps deep into the ocean, she takes chances and makes mistakes, she goes with her gut, she’s a dreamer and an explorer but most of all, she lives for the moment, lives for the now. Live. Life. Love. Iya.”
To complement the campaign hero imagery and look book, a series of short clips were developed to further convey the campaign story, for use across multiple digital channels.