Services: Campaign, Video

Mojo Bikes 

Mojo Bikes engaged Big Door Studios to launch the brand’s first range of modern and vintage inspired street cycles with a campaign that would build advocacy, by creating a unique brand personality that customers could connect with.

Big Door Studios sought to differentiate the Mojo Bikes brand by highlighting the customised build process in a colourful video piece, used to communicate the personality of the range.  This video was seeded digitally and complemented by strong campaign imagery used across a variety of print channels to successfully launch the brand in Melbourne and create a niche customer following.


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