Services: Advertising, Campaign

When the world’s most loved children’s brand, Barbie, was being relaunched nationally into Target with a brand new range of children’s apparel, a fresh approach was required that still reflected on the brand’s nostalgic past.

Big Door Studios worked with Designworks to rejuvenate Barbie’s positioning in the market, delivering a playful campaign that was rolled out across Target’s digital channels and in store.



Paul Frank

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